In today’s workplace, attention is one of the most valuable yet overlooked business assets. As internal communicators, we compete for that attention in a world of endless distractions – but what is the true cost of doing so? And how can measuring attention help us demonstrate the real value of employee engagement?

This session explores the concept of attention in the workplace and introduces a framework for quantifying it as a financial asset. With this approach, communications leaders can better demonstrate the impact of internal communications on both employee engagement and business performance. Additionally, IC professionals can guide stakeholders towards strategies that respect and optimise employees’ time and focus, ensuring internal communications is recognised as a business-critical function.

Three takeaways from the session:

A framework for measuring engagement as a financial asset
Practical ways to influence senior stakeholders using attention-based insights
Ideas for securing investment in IC platforms and initiatives

Aimed at the following practitioner levels:

Head of

IC Impact - The cost of attention: measuring internal communications as a financial asset

Speakers

Tom McIlroy