Change - Communicating for culture change

2pm – 2.40pm BST, 18 June 2025 ‐ 40 mins

Talk

How does internal communication shape organisational culture? How can internal communication help leaders embed new behaviours, such as collaboration or innovation? And what role can internal communications play in creating a community that is more open to change? 

Kate Waters, Internal Communications Lead at the University of Cambridge, will share the insights from her recent Masters-level research about the link between communication and culture change. She will highlight the vital role that internal communication plays in helping employees feel comfortable with change, and share practical tips that you can take back to your own organisation. 

Three takeaways from the session:

  1. How to help leaders be clear about desired behaviours
  2. How to create a 'change-able' culture
  3. Why psychological safety is key to online collaboration

Aimed at the following practitioner levels: