Speakers
Ben Watson
Case Study
At Royal Mail, we’d already rolled out and begun to integrate their new EVP: We Deliver More. We then worked with function heads to develop separate positions for new objections. One of which was to draw the line under problematic behaviour at Royal Mail - from sexual harassment to racially motivated bullying. We’ll show you how we set out a position, connected it back to the EVP and then built a powerful video-based campaign to help to identify poor behaviours in potentially grey areas that the business was no longer willing to accept, in real-life, Royal Mail-centred experience what would resonate with the whole organisation.
Three takeaways from the session:
Aimed at the following practitioner levels:
Ben is a strategic design and communication expert, with over a decade of experience in internal communications. He is co-owner and managing director of Blue Goose, an award -winning internal communications agency that delivers strategic and creative employee engagement. Ben provides support on all projects and a focal point for the agency’s thinking on employee engagement.
Blue Goose delivers meaningful, unexpected communications with impact, and uses intuitive and intelligent creativity to engage with employees. Clients include John Lewis Partnership, BBC, McDonalds, Visa and many more.
As the Head of Diversity, Equity and Inclusion at Royal Mail, I am proud to lead a team that is on a mission to make one of UK's largest employers a place where our c.140,000 employees feel like they belong.
My mission is to equip diverse talent with the tools to excel in the workplace, whilst shaping equitable workplaces that enable underrepresented groups to thrive. As a strategic, impact-driven and entrepreneurial people leader with 10+ years of experience in global HR and commercial roles, I have a proven track record of developing and executing people, diversity and talent strategies aligned with business objectives.