Finding Arm's North Star

11.20am – 12pm BST, 12 June 2024 ‐ 40 mins

Case Study

At the end of 2022, Arm had been through multiple years of change, including the pandemic and a new leadership team that was looking to prepare to take the company public. Arm remained a fantastic place to work, with a huge business opportunity, but it needed to bolster belief in its direction and provide a positive new vision for employees.

In this session, Adele McIntosh, Arm’s VP of Internal Communications and Community, will talk about how the creation of Arm’s North Star helped to provide clarity and positivity as the company looked ahead to new challenges; how you can integrate internal comms with other functions to get better outcomes; and why sometimes you need to ignore best practice to do what’s right for your organization and people.

Three takeaways from the session:

1. Sometimes you need to ignore best practice to get the best outcome for your organization and its people
2. Keeping things simple works! You don't always need to take a bells and whistles approach
3. Integrate IC campaigns with other functions to get the best results 

Aimed at the following practitioner levels:

• Head of
• Manager

Speakers

Adele McIntosh

VP of Internal Communications and Community, Arm

Find out more

×

Adele McIntosh

VP of Internal Communications and Community, Arm

Adele is VP of Internal Communications and Community at Arm, a global technology company. She has worked for Arm for over six years, and is responsible for internal communications, internal events and Team Arm, the company’s employee community engagement program. Before Arm, Adele worked in external communications in the agency world, and had a brief foray into writing for women’s magazines at the start of her career.

She is a terrible singer but loves karaoke, is learning to play the piano, has twin daughters and a very lovely, but demanding, blue whippet.