Speakers
Case Study
In 2023, Primark launched a new cultural framework, which outlined the values and behaviours essential for building an EPIC work environment, where Every Person Impacts Culture. Developed with input from 300+ colleagues to ensure the values and behaviours felt relatable and authentic, a key objective of the communications and engagement plan was to help 80,000 colleagues understand that all their individual actions contribute to a culture everyone is proud of, and that empowers all colleagues to do their best work.
With 20 years’ experience in global communications, brand and marketing, Rosie Valentine is passionate about fostering inclusive work cultures, driving meaningful change and bringing people together. Rosie has previously held leadership roles at Willis Towers Watson, PaddyPower, and Vodafone, before joining Primark in 2018. She is responsible for engaging 80,000+ colleagues across 17 markets in the company’s EPIC story, overseeing internal communications, diversity & inclusion, community impact, and the colleague survey.