Creating, launching, and embedding new values at SIE, the company behind PlayStation

2.50pm – 3.30pm BST, 12 June 2024 ‐ 40 mins

Case Study

When even your own executives aren’t 100% sure what the company’s values are, it’s probably a sign that you need to revisit them. Find out how the Internal Communications team at SIE launched three new values to 13,000 employees around the world with a campaign that made use of leaders, change champions, employee generated content, interactive games, on-site events, editorial content, a bespoke website, and more.

Three takeaways from the session:

1. Launching a global campaign in a company that was historically regional
2. Building awareness across a fragmented channel mix
3. Experimenting with and learning from new ideas

Aimed at the following practitioner levels:

• Head of
• Manager

This campaign won the IoIC Awards for Best Global Campaign and Best Ongoing Campaign in 2023.

Speakers

Michael Geeleher

Director, Global Internal Communications, Sony Interactive Entertainment

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Michael Geeleher

Director, Global Internal Communications, Sony Interactive Entertainment

Michael has over 10 years’ experience helping some of the biggest names in film, TV, and gaming create internal employee experiences that are as engaging as their consumer-facing brands. With a particular focus on quality and tone of voice, his work in the channels and campaigns space has won several internal communication awards both in the UK and internationally.

In 2020, he was shortlisted as a Top 10 Future LGBTQ Leader at the British LGBT Awards. Outside of work, he is a member of the London Gay Men’s Chorus and has sung on stages with them around the world.