Lights, Camera, Connection: Crafting compelling IC road shows for impact

12.50pm – 1.30pm BST, 13 June 2024 ‐ 40 mins

Workshop

Internal communication (IC) can easily vanish into the background as the unsung hero of the communications team while “sexier” functions like social media get the spotlight. Bring IC to the forefront as a strategic business partner—not a copy-paste-send factory—with the power of an effective road show. Learn how to craft compelling road shows that strategically introduce your IC team, articulate expectations, provide a high-level channel overview, and introduce your service model. Discover practical strategies for engaging key internal clients and cultivating strategic relationships. Walk away feeling empowered to advocate for your valuable function and its effectiveness. 

Three takeaways from the session:

1. Strategic Positioning of Internal Communication: Participants will gain a clear understanding of how IC road shows serve as a strategic tool to position IC as a vital and proactive force within organizations. The emphasis on targeting corporate desked workers for building awareness and buy-in underscores the strategic approach to elevate the function beyond a reactionary role.
2.  Leadership Collaboration and Advocacy: The session provides actionable insights on involving leadership in the road show, aligning visions, and leveraging leadership advocacy. Attendees will learn the pivotal role of leadership collaboration in enhancing visibility and credibility for the IC function. The strategies shared will empower communicators to convert leaders into advocates, reinforcing the importance of leadership support.
3. Building Meaningful Connections and Relationships: Attendees will leave with practical strategies for engaging key internal clients, such as operations, human resources, and IT, through targeted guest appearances at department meetings. The session highlights the importance of fostering strategic relationships with the C-suite, employees, and acknowledging the historical context of communication teams past. This emphasis on relationship-building aims to create a lasting impact and position internal communicators as trusted partners within the organization.

Aimed at the following practitioner levels:

• Head of
• Manager
• Junior

Speakers

Emily Hecker

Founder and Director, Emily Hecker International

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Emily Hecker

Founder and Director, Emily Hecker International

Emily is an internal communication strategist, consultant, and certified Communication Management Professional (CMP®) with over a decade of experience reshaping communication strategies across industries like publishing, financial services, insurance, retail, and facilities management. She specializes in tailoring communication solutions to elevate internal approaches and drive concrete results. As the author of “Me, Myself, and IC: A Guide to Building Internal Communication as a Team of One,” Emily equips solo professionals with practical strategies for success. When she’s not elevating IC functions from copy-paste-send factories to trusted strategic partners, Emily enjoys traveling, good books, and cold drinks—ideally all combined.