Shaping discourse, guiding dialogue - The ripple effect of public debate on internal communication

12.50pm – 1.30pm BST, 13 June 2024 ‐ 40 mins

Talk

Discussions and discourse in the public sphere shape tone, content, and frequency of internal communications.

Debates during election periods prove to be particularly challenging for internal communication, mainly due to their negative language and polarised atmosphere. This is when organisations may need to tailor internal messaging carefully to maintain transparency, foster culture of open dialog and support employees on many different levels.

Understanding how heated public debate impacts employees’ perception, awakes economic uncertainty, and affects consumer behaviour is the key to providing effective communication when a public debate takes over public perception. This knowledge will serve internal communication professionals well now and in the future.

Three takeaways from the session:

1. Understanding the impact of a public debate on internal communication
2. Dealing with inappropriate language implications on internal communication
3. Recognizing the important role of internal communication when a political debate takes overParticipants in this session will find out tools and skills that are required to drive successful employee communications with impact without having deep pockets. This is an interactive session - so full audience participation is expected. 

Aimed at the following practitioner levels:

• Head of
• Manager

Speakers

Ada Borucka

Internal Communications Expert, Trainer and Facilitator, Pinpoint IC Agency

Find out more

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Ada Borucka

Internal Communications Expert, Trainer and Facilitator, Pinpoint IC Agency

As an Internal Communications (IC) professional with over two decades of experience and a partner at PinPoint, I specialize in developing IC strategies, establishing processes, and facilitating workshops. My main aim is to support in-house IC professionals in enhancing communication for greater organizational impact. Facilitation, a practice in active listening, brings me immense satisfaction.

Outside work, I treasure family time, sharing a love for tennis, swimming, and biking. I also enjoy yoga and walking my dog, finding balance in life's simple pleasures.