How to create an internal communication strategy you love

12.10pm – 12.50pm BST, 12 June 2024 ‐ 40 mins

Presentation

Getting internal communication right starts with having a clear strategy. But what does this mean in practice? How can you not only write an internal communication strategy, but implement it throughout your organisation to create a shared understanding and meaning?

Rachel Miller’s book Internal Communication Strategy: design, develop and transform your organisational communication is hot off the press. In this session, Rachel will draw on her 20 years of internal communication experience to guide attendees through The MILLER Framework for IC strategy creation, which forms the structure of the book. 

Her trademarked and proven technique is helping organisations around the globe transform their communication. Through this session, you’ll discover how focusing on mindset, insights, logistics, leadership, evaluation and revision can help you unlock the power of internal communication.

You’ll learn how to use insights, the biggest mistake IC pros make with their IC strategy and why evaluation matters.

Three takeaways from the session:

  1. Why insights matter for your IC strategy 
  2. The biggest mistake IC pros make with their strategy 
  3. Why failing to evaluate sets you up to fail

Aimed at the following practitioner levels:

*Festival Goers will get an exclusive 20% discount on Rachel's new book, details will be sent out with the joining instructions.