Changing the world together: nailing the relationship between sustainability and internal comms

12.50pm – 1.30pm BST, 13 June 2024 ‐ 40 mins

Case Study

Sustainability is no longer an option for business. It’s a commercial imperative. You may have a strategy; but if you can’t communicate it meaningfully, you won’t drive progress. 

Employee engagement is vital. People need to understand your organisation’s ambitions and why they are important.      

Internal communicators play a vital role ensuring employees are engaged and inspired to get involved.  Here’s where the relationship between sustainability and internal comms becomes a critical enabler of success, to raise awareness, connect, educate and mobilise behaviour change. 

In this session you’ll hear from Verity London, a B Corp responsible business and sustainability consultancy, together with their client, global law film Pinsent Masons.  

Together they will share how they re-defined Pinsent Masons’ responsible business narrative and messaging,  using data-driven insight to achieve reach and resonance across international teams.  And how we deepened that relationship with the IC team, strengthening  internal engagement around the topics which matter.

Three takeaways from the session:

1. The important role internal comms needs to play in embedding responsible business/sustainability into an organisation
2. The importance of internal comms working in collaboration with CSOs.
3. Best practice tips around how to shape messaging, especially when communicating to a global employee base

Aimed at the following practitioner levels:

• Head of

Speakers

Mike Harvey

Head of the Global Responsible Business Team, Pinsent Masons

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Jessica Hawes

Communications strategist, Verity London

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Mike Harvey

Head of the Global Responsible Business Team, Pinsent Masons

Mike Harvey is the Head of the Global Responsible Business Team at Pinsent Masons, a multinational professional services business with law at the core. Mike is a responsible business professional with nearly two decades of experience working in the sector. Including 13 years at Business in the Community, the UK’s largest business-led membership organisation dedicated to responsible business. Mike’s team supports Community Investment, DEI (Diversity, Equity, and Inclusion), Mental Health and Wellbeing, Pro Bono and colleague engagement on Climate Change. Mike is a Fellow of the Institute of Corporate Responsibility and Sustainability and is sits on the Yorkshire & Humber Leadership Board of BITC.

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Jessica Hawes

Communications strategist, Verity London

Verity London is a B corp sustainability and responsible business consultancy, partnering with national and multinational brands helping them embed responsible business into culture. Representing Verity, Jessica is a specialist communications strategist who led Pinsent Mason's strategic and communications consultancy across 2023. She will share key insights and learns, from both the project itself and her portfolio of work across professional and charitable organisations in ESG engagement and reporting.