Boots Ireland: strengthening connections with frontline/non-desk teams

2.40pm – 3.20pm GMT, 5 March 2025 ‐ 40 mins

Case Study

Paul will share how Boots Ireland is leveraging in-person experiences to bring the strategic narrative to life and strengthen connections with frontline teams. He will explore how thoughtfully designed events create emotion, build lasting memories, and ultimately deepen engagement – ensuring colleagues feel connected to each other and the business. While connection requires investment, Paul will argue it’s a cost worth paying, as it not only strengthens internal culture but also enhances how teams serve customers and patients.