Want to know how to turn a serious business challenge into a multi-award winning engagement campaign that delivers measurable results? This session, about the 2024 IoIC Awards Grand Prix winning engagement programme, reveals how a creative approach to internal communication transformed a £multi-million problem into a cultural movement at Currys, achieving 88,000 views of user-generated content and £3.1m in cost savings.

This session demonstrates how to:

Cut through digital noise and information overload with creative storytelling.
Turn traditional top-down messaging into collaborative, colleague-led communication.
Achieve measurable business impact while building lasting cultural change.
Deliver engagement at scale with limited resources.

Three takeaways from the session:

Creating fun and immersive campaign concepts that drive behaviour change - empowering colleagues to lead communication
Building flexibility into campaign planning
Measuring and demonstrating communication impact

Aimed at the following practitioner levels:

Manager

Engagement - Mission:Impossible to Mission:Possible: How to transform corporate challenges into cultural triumphs

Speakers

David Manning