Speakers
Workshop
Sustainability is firmly on the business agenda, with increasing pressure from employees, customers, investors, and regulators for organisations to act responsibly. But with this comes a real risk for communicators - getting sustainability messaging wrong can lead to accusations of greenwashing, loss of trust, and reputational damage. As internal communicators, you are on the front line of this challenge. You have the power to help shape credible, transparent narratives that engage employees, align with organisational strategy and commitments, and mobilise positive change.
This session provides the knowledge and tools to navigate the complexities of sustainability communication, ensuring that messaging is authentic, compelling, and purpose-driven. In a world where corporate accountability is under the spotlight, internal communicators must lead the way in delivering sustainability stories that don’t just inspire - but stand up to scrutiny.
By the end of the workshop, you will have a better understanding of the sustainability landscape; Be able to identify and avoid greenwashing; Gain ideas for crafting authentic and engaging sustainability stories.
Three takeaways from the session:
Aimed at the following practitioner levels:
Debra is an experienced strategic communications strategist, with specialist knowledge in all things purpose, impact and sustainability. Over two decades in business she has consulted and worked with national and multinational brands including CGI, Experian, Unilever, Pinsent Masons, Fred. Olsen Cruise Lines, and Mental Health UK, helping them navigate the purpose landscape, shape strategy and deliver clarity when it comes to stakeholder communications and embedding purpose into culture. Debra is a former BBC prime television producer / director who has worked on programmes including Crimewatch, Watchdog, the charity appeals programme - Lifeline, and political and environmental documentaries.