Neuroscience reveals how behaviour originates in the brain and, during this interactive workshop, we unpack the latest learnings, exploring what this means for internal communication and organisational change.
Learnings from the sciences are shining a light on practices that actively support the successful delivery of human-centred change. A depth of knowledge, that when understood and practically applied not only shifts behaviour and mindset, but also highlights the role of environment and how language, consistency and emotion all play a powerful role.
As communication practictioners, we now have the evidence to support what we have instinctively understood. Learn how:
- The brain responds to changing circumstances; the impact of thinking capacity and safe space
- The brain changes itself; what this means for effective communication/engagement
Learning will be brought to life with practical examples including plenty of discussion and ‘take-away’ tools and techniques, for practical on-going day-to-day application.
Three takeaways from the session:
- The latest cutting-edge research regarding the effectiveness of human-centred change
- Real examples of how to weave neuroscience learnings through internal communication strategy and planning activity
Aimed at the following practitioner levels:
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Deborah Hulme
Behavioural Change Expert | Human-Centred Transformation Specialist
Deborah is a Fellow of the IoIC and Certified by the Institute of Neuroscience as a Master Practitioner in the practical application of neuroscience.
Deborah works with organisations to agree, develop and implement strategies that impact behaviour, build trust and deliver high performance. Effective communication, leadership and the latest insights from the field of neuroscience sit at the centre of her delivery.
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Lesley McBride
Change Communications & Engagement
Lesley is a certified member of the IoIC. With over 25 years’ in-house and client-side expertise in communications planning and delivery, Lesley helps communications and engagement specialists achieve their goals.
She supports comms teams and their delivery partners on the development of strategically aligned initiatives, and works with internal communications leaders to enhance team performance, impact and effectiveness.