Speakers
Case Study
Winners of 5 IoIC National Awards 2023: Best Environmental, Social and Governance (ESG) Campaign; Best Design; Best Public Sector or Not for Profit Team 10+ people; Best In-House Team 10+ people and #WeMatterAtWork.
Learn how the Scottish Water team restructured during a period of transformation, building a multi-skilled team. This has led to them delivering innovative communications and demonstrated positive impact for the business.
Has the restructure made a difference? Yes, not only are the team able to deliver graphic design, video creation, impactful writing, strategic advice, and delivery, its organisational survey showed 61% of all employees agreed that vision & purpose were clearly communicated, strongly correlated with their engagement score of 73%.
One project the team created, was their award-winning new communications toolkit. The goal for which was to improve employee skillsets and support the business to produce communications of a consistently high-quality.
In the first three months, it had over 6000 views. 33% of employees are using the toolkit regularly. New project leaders and creators of local communications are consistently using the toolkit in the creation of communications content and design.
Aimed at the following practitioner levels:
Ann has been working in communications for over 30 years. With extensive experience of supporting leadership teams during times of organisational change and crisis. Advising, delivering communications, and coaching leaders.
A member of the IoIC Scotland committee for over 18 years, she is now the Network Lead.
With her daughters off to university, she has rekindled her love of cooking, trying out new recipes that her husband loves but the girls think are yukky! Always a family of animal lovers, over the years that’s included cats, guinea pigs, horses, a breaded dragon and dogs. Life is quieter now with only one demanding collie.