Visible leadership profoundly influences how colleagues think, feel, and act. Getting it right can transform a disjointed group of employees into a motivated, unified team that feels valued and driven towards a common goal.

In a noisy environment where every stakeholder wants their message to stand out from the crowd, it is crucial to demonstrate, with credibility and impact, the leadership behaviours, tones, and messages that will make the biggest difference. Achieving consensus on where to focus resources and time requires cutting through conflicting priorities with statistically backed guidance.

At Barclays, monthly iterative colleague surveys are used to test hypotheses about what matter most to employees. This process helps identify the most effective content that resonate with different audiences, ultimately fostering a work environment where employees are more likely to stay and thrive.

Unlocking the power of leadership communications by focusing on the science behind effective communication, internal communication teams can guide senior leadership on how to use their influence to build trust and advocacy among colleagues. This partnership ensures that leadership messages are not only heard but also felt, creating a more engaged and motivated workforce.

Discover how Barclays is using data and insight to shape their communications approach, acting as partners and trusted advisors to senior leadership on building trust and advocacy among colleagues.

Three takeaways from the session:

"Data-driven prioritisation" is the new "do more with less"
Real-life examples of sentiment analysis shaping communication strategies, rather than merely tracking performance
The significant improvement in colleague advocacy that leaders can achieve by understanding what makes the biggest difference

Aimed at the following practitioner levels:

Manager

Leadership - Unlocking the power of leadership comms through data and insight

Speakers

Lynsey Hutchison